Yes. This is a customer service rant, so skip it or fasten your seatbelts.
I recently booked a family trip to Orlando. My kids are just the right ages where the oldest will have a good time without being too angsty, and the youngest might actually remember the trip when she’s older. I booked flights on Alaska Airlines through Expedia. I’m regular and loyal customers of both companies. Both have upgraded me to some elevated class of customer… MVP on Alaska and Elite Plus on Expedia.
With plane tickets booked on the only non-stop flights between Seattle and Orlando I booked my non-refundable hotel and park tickets for the six day kidstravaganza.
Last night I got e-mail from Expedia telling me to call them urgently about a change in flights. I called. Basically, Alaska cancelled our flight home. For our “convenience” they rebooked us on a flight 10 hours later. I know, 10 extra hours in Orlando, what’s really the big deal? The big deal is that a big Jewish holiday comes 2 days later and I need that time to prep and cook. I whine to Expedia and they tell me there’s nothing they can do. I say, fine, reissue the ticket for the late day flight but we want to be in business class. No dice. Alaska says no.
Again. First world problems. I know.
But here’s the issue. I planned a non-refundable vacation around non-refundable tickets I bought from Alaska via Expedia. Alaska decided unilaterally to change the product they sold me. Expedia (who’s CEO read me a recorded message about how much he personally loves me and how all Expedia staff are there 24 hours a day to do whatever it takes to make me happy) is supposedly my agent in this transaction. Alaska never has to speak to me so they tell Expedia no. Expedia doesn’t own the tickets so they tell me their hands are tied because they can only do what Alaska let’s them.
Then the Expedia agent (who had to suffer through me ranting and complaining) says to me, well, you can get a refund. Can i get a refund for just the tickets coming home and then use the money to buy a ticket on Delta that’s not non-stop but still gets me home earlier and have you guys or Alaska pay the difference? No. “You can’t refund only the return leg and you’d have to pay the difference between the new ticket and the old ticket (even though it was cheaper when you first purchased the Alaska flight that’s now been cancelled.” (Oh yeah, if i get a refund, will you also call the Disney corporation and get them to refund me my trip as well?)
Ugh.
I run a small software startup. A few months ago we created a situation where in a very weird case a user could lose some of their data. It’s pretty much the third rail in the software business. Losing customer data is NOT OK. We had exactly one customer report that she was caught in this situation. In order to rescue her data we needed to get a hold of her iPad, but she was in Silicon Valley and we were up in Seattle. I offered to fly one of our engineers down to Silicon Valley to personally retrieve her data.
Did we have an extra couple of thousand dollars lying around to spend on an engineer for the day, flights, a rental car, etc.? Nope. But we were ready to do it. Our customer decided she’d rather send the iPad to Seattle with her husband on his next business trip.
Why does Alaska think that it’s ok to sell me a service, change a pretty important detail of the service, and then not offer to make things right?
Why does Expedia think that the only obligation they have as my agent in this transaction is to take a cut of the money I spend (and impotently listen to me complain)?
Now my choice is to either pony up several hundred more dollars to come home when I wanted to, or stay up all night making chicken soup. No matter what I choose, my loyalty to both of these companies is severely damaged.
Should alaska book me on a flight on another airline? I think so. Should they upgrade us to business class on the later flight? Might be difficult given how many people they pissed off. More importantly, should they have left the flight as is since they let me and others buy tickets assuming it would leave at a certain time? Yes. But ultimately, shit happens. I know this. Every customer knows this. What a customer wants to feel is that the company regrets the shit that happened and is willing to back that up with some shared pain. How about a $100 towards a future flight? Or some frequent flyer miles? Or anything other than an empty apology followed by, “that’s all we can do.”
Whoever is coming up with a way to disrupt airline travel, please hurry.